Cím:
From Perceived Disadvantage to Competitive Advantage: Generative AI and the SME Opportunity
Szerző(k):
Ottó Werschitz
Nyelv:
English
Terjedelem:
14 oldal
Oldalszám:
62-75.
Absztrakt:
Small and medium-sized enterprises (SMEs) across Europe are widely perceived as lagging behind large firms in the adoption of artificial intelligence (AI). This article argues that generative AI fundamentally reshapes this narrative. Drawing on practitioner experience and recent empirical insights, it shows that generative AI lowers long-standing barriers related to cost, expertise and access, while at the same time placing new emphasis on organisational readiness, human factors and strategic intent. The article reframes AI not as a technological silver bullet, but as an enabler whose value depends on industry context, digital intensity and deliberate use. By examining SME heterogeneity, knowledge-intensive use cases and practical considerations for safe and productive adoption, the article highlights how perceived disadvantages can, under the right conditions, become sources of competitive advantage.
Kulcsszavak:
Generative AI, Small and medium-sized enterprises (SMEs); AI adoption, Digital transformation, Organisational readiness, Competitive advantage, Practitioner perspective
ISBN:
ISBN 978-615-82082-9-1
ISSN:
ISSN 1587-2386
Kötet:
2025
Szám:
01
